BY BUDDY NEVINS
A boycott against Barilla pasta after macronni czar Guido Barilla told gays that they had no place in his company’s “family” ads has reached Broward County.
In an e-mail blitz, County Commissioner Sue Gunzburger called for pasta lovers not to buy Barilla.
Gunzburger – her son Ron Gunzburger, the sheriff’s general counsel, is gay – said she would not buy Barilla again. She urged those receiving her e-mail to sign a petition against the firm.
Barilla, the company’s chairman, told an Italian radio station Wednesday, that “I would never do [a commercial] with a homosexual family, not for lack of respect, but because we don’t agree with them.
“Ours is a classic family where the woman plays a fundamental role,” he added. If gays “like our pasta and our advertising, they’ll eat our pasta. If they don’t like it, then they will not eat it and they will eat another brand.”
Gunzburger said, “I’m taking him up on that and so should you.”
The worldwide boycott is already costing Barilla.
A competitor, Bertolli, has placed ads featuring the slogan “pasta and love for all” and resurrected a two-year-old TV commercial featuring gay couples.
The LGBT community is estimated by some sources quoted in Forbes to have roughly $800 billion in spending power annually. Same sex households take 16 percent more shopping trips and spend 25 percent more on packaged goods than the average American, according to Nielsen.
Seeing all those dollars leaving his company caused Barilla to backtrack by the end of the week . He wrote on the company’s Facebook page:
“I have the utmost respect for homosexuals and for freedom of expression to anyone. I also said and repeat that respect marriages between persons of the same sex.”
But the boycott continues…including here in Broward:
From: Suzanne Gunzburger
Sent: Fri, Sep 27, 2013 10:22 pm
Subject: Sign this petition: No Barilla Pasta for Us!
My family, and especially my 17 year old granddaughter, eats a lot of pasta. We often choose Barilla Pasta because of the wide variety available at our local grocery store.
No more. Today Barilla Pasta President Guido Barilla made it clear how he felt about families like mine by saying that he’d never show gay families in advertisements for Barilla. He said that gays could eat another pasta if they didn’t like his message.
I’m taking him up on that and so should you. Sign the petition to tell Guido Barilla that you stand with gay families and won’t buy Barilla. That’s why I signed a petition to Guido Barilla, President, Barilla Pasta, which says:
“Barilla Pasta President Guido Barilla’s statement that he’d never consider showing gay families in his advertisements is outrageous. I’m supporting gay families by boycotting Barilla Pasta.”
Will you sign this petition? Click here:
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