BY BUDDY NEVINS
Political consultants are always winners.
It doesn’t matter if their candidates win or lose. They collect a pay check and go on to the next campaign.
Take Danielle DiNicola and her DPF Consultants LLC in Davie. She was the Broward Sheriff’s Office external affairs liaison who ran Sheriff Al Lamberti’s re-election.
Lamberti got creamed. DiNicola and her company got over $96,000.
That doesn’t include the reimbursements and pass throughs.
And it doesn’t include her salary from the Broward Sheriff’s Office. DiNicola continued to work for $77, 734-a-year while running the campaign. She left BSO on Jan. 14, 2013, just days after the new Sheriff Scott Israel was sworn in.
Her share was about 15 percent of Lamberti’s total expenditures of $651,962 — a figure that doesn’t include tens of thousands spent by committee’s backing Lamberti.
(There were committee’s also working for Israel, too.)
Other consultants picking up green from the failed campaign were Bill Lewis, whose company got $11,000 for “social media strategies.” Lewis arrest for wife beating — he was subsequently cleared — embarrassed Lamberti during the campaign.
And Democratic consultant Ron Mills and his Footprint Strategies received 7,000 for “voice blasts.”
One curious thing I noticed in Lamberti’s spending disclosure: The ex-sheriff spent $50,000 for ads in the Sun-Sentinel and another $6,245 for Tribune Direct, which is the mail operation of the Sun-Sentinel’s parent company.
Danielle DiNicola’s husband, Nick DiNicola, is listed on various Internet sites as an advertising account executive for the Sun-Sentinel.