BY SAM FIELDS
In the department of “Let’s See How We Can Piss Away the Taxpayer’s Money” Broward County Commissioner Chip LaMarca deserves the 2012 award.
LaMarca is ready to open discussions that we spend millions to change the county name from “Broward” to “Fort Lauderdale”.
The “Chip-Off-the-Old-Blockhead” says “we need a more recognizable name.”
After the Sun-Sentinel published his comments, he quickly backed away. Using Facebook, LaMarca said:
Why discuss it ?
Because some unnamed county, just south of us, did it?
That kind of thinking might be okay for Dade commissioners who get paid $6000 a year. For the $92,000 a year we pay LarMarca we are entitled to a lot better.
There’s not a scintilla of evidence that the name Dade County had cost a dime of economic development or tourist dollars. Concomitantly there is even less evidence that spending millions to change the name to Miami-Dade County brought in any development or tourist dollars.
Supporting his boss, Greg Stuart, Executive Director of Broward’s Metropolitan Planning Organization claims “most people I ever talk to, they have no idea where Broward County is.”
My first thought is that Stuart needs to get a better class of friends. On second thought, this low level of confusion filters out the morons from coming here.
Are there cruise ship captains that can’t find Port Everglades because they were told it was in some unfamiliar place called Broward? How about tourists that can’t figure out where to get off on I-95?
What is clear is that it costs millions to change names. Not only would every sign, letterhead, brochure, vehicle and pay stub have to be changed. Agencies like Broward Sheriff’s Office and maybe even Broward College would have to convert, too.
Plus, what about the other 30 cities in Broward County? Why would they want everything to be known as Fort Lauderdale County since Fort Lauderdale competes with them for tourists dollars, government grants and economic development?
I’ve got an idea. Maybe we can follow the Miami Dolphin model for their stadium and sell off the naming rights.
How does “Landshark-Fort Lauderdale-Broward County” sound?